Carrefour is now the third largest supermarket chain in Kenya. The retailer has survived pandemic disruptions due to its aggressive online shopping business model and a new supplier-retailer partnership technique. While Carrefour had only two stores when it made its entry into Kenya’s retail space some three years ago, the retailer has since increased this number to 11.The retailer posted revenues of $230.86 Million (KSH 25.32 Billion) in 2020 according to United Arab Emirates-based Majid Al Futtaim. According to the retailer, this growth could be attributed to its resilience yet aggressive business model and partly due to some competitors’ exit.
The retailer was launched in the Africa region in 1995 by Majid Al Futtaim- which has the exclusive franchisee to operate Carrefour in the Middle East, Africa and Asia.In Kenya, Carrefour now has eleven (11) outlets mainly spread out in the capital city of Nairobi and a few others in the coastal city of Mombasa. This situation has since normalized, although demand for electronics and clothing has remained low.
According to a recent research note by Kingdom Securities, the pandemic has led to the retailer shifting from cash to card and mobile phone payment. The supermarket chain has adopted a supplier-retailer partnership technique to deal with late payment issues to the suppliers-an issue that other supermarkets in Kenya are grappling with. Today, Africa has over 320 Carrefour stores in 16 countries, serving more than 750,000 customers daily and employing over 37,000 people.