Chanel is a French luxury fashion house that was founded by Coco Chanel in 1910. It focuses on women’s high fashion and ready-to-wear clothes, luxury goods and accessories. Its Headquarters is London and United Kingdom.
Chanel is unique and simple it provides space for the personality of the wearer to come forward, in any of Chanel items. No longer were women forced to wear corsets, but instead they could wear something practical, and functional. Both of these components, the quality and the popularity are why chanels items are so expensive.
Coco Chanel revolutionized the way women dressed and even felt. She is credited with the invention of the Little Black Dress (LBD), a fashion statement that is still current and likely will be for decades. Inspired by her Catholic upbringing, Coco wanted to create something simple and practical. Now, she understood simple wasn’t for everyone, so her pieces are meant to be built off of, for those who wish. Her LBDs could be dressed up with her famous Costume Jewelry or hats. There is always room for the personality of the wearer to come forward, in any of Chanel’s items. No longer were women forced to wear corsets, but instead they could wear something practical, and function
Coco was a smoker who she loved putting casually her hands in her pockets which is why she added a chain to her classic handbags. Women were no longer stuck carrying just a purse, they were able to push it up on their shoulders to free their hands in doing other things.
Coco added masculine colors to the female attire, adding simple colors such as grey, black and navy. These colors allowed a backdrop for other accessories to take precedence. This notion of a backdrop can also be seen in her iconic Chanel N°5 perfume. At the time, many fragrance companies were selling floral, ‘feminine’ fragrances, but Coco felt women should smell like women. She created something crisp and elegant, allowing other accessories to stand out, should the woman desire. This scent is so classic and simple, that still to this day it is one of the most popular fragrances. Its revenue is at 12.27 billion USD