The age of social media usage has led to the rise group individuals with relatively smaller accounts but have the ability to command a large part of their audience. These micro influences are highly sought after by brands who are serious about engaging with their right customers.
Instagram influencing is estimated to be a $500million industry and its set to hit the $10 billion mark by 2020.This means that there will be a rise in the number of companies participating in this type of user engagement. In Kenya, this is already a popular trend that has been adopted by brands such as Safaricom and William Lawson.
Some of the Kenyan Instagram influencers include the Vines of Africa Team, and the rich man from Mwihoko and Crazy kennar