Gianni Versace S.r.l., usually referred to simply as Versace is one of loved brands by both young and old people. It is an Italian luxury fashion company and trade name founded by Gianni Versace in 1978. The main collection of the brand is Versace, which produces upmarket Italian-made ready-to-wear and leather accessories.
The fashion brand Versace was founded by Gianni Versace in Milan in 1978. The German textile dealer Albert Eickhoff saw the talent in the then still unknown designer Gianni Versace and was the first to promote him. The designs convinced Eickhoff so much that the young artist’s first fashion show took place on Eickhoff’s initiative in 1978. The location for the fashion show in which Gianni presented his own collection of pastel shades to the world for the first time was the Stadt theater in Lippstadt. Shortly afterwards, the designer opened his first boutique in Milan’s Via Spiga. The Versace men’s collection was not long in coming and attracted attention with its daring designs. The feedback on the collection was mixed. The designs were described by professionals as both daring and vulgar, as well as revolutionary and innovative. The brand “Versace” was born. Gianni himself received the title of “Master of Neo-Baroque” thanks to his innovative and daring creations. After Giannis death in 1997, his siblings Donatella and Santo Versace took over the fashion company, but remained true to Giannis style.Its revenue is at $807 million.